Hello everyone! 2018 is in full-swing and the team at OPG is excited to accomplish more for our clients than ever before. This is the fourth year that Online Performers Group has been in business – and I think it’s a good time to explain some of our guiding principles and outline the OPG company philosophy. Additionally, I’d like to share a bit of information on some of the new benefits we are rolling out for broadcasters as part of our management service.
OPG Company Philosophy
At OPG, broadcasters come first. Period.
We will never compromise on this.
Every day, broadcasters with limited resources find themselves negotiating against billion-dollar companies that employ armies of executives, lawyers, and agencies to get the best possible deals for themselves. Broadcasters need someone in their corner – and that’s what we aim to be.
As this industry continues to grow, we’ll start to see other management companies emerge. Some of them will be truly excellent competitors to us and I welcome that. Competition forces us to be better and stick to the core tenants of the OPG company philosophy.
At the same time, I expect to see more companies exploiting broadcasters in the guise of managing them. Taking a page from MCNs of the past, they will say that they work for broadcasters, but will provide no services, no support staff, no guidance. They will lack respect for the craft of broadcasting and for its practitioners. Ultimately, they will be another set of agents acting on behalf of publishers, hardware companies, etc., diverting money from the pockets of hardworking content creators.
With both the good and the bad in mind, we decided to publically publish the Online Performers Group Client Promise. These principles define who we are and what we do – they are a promise to our clients and to the entire community of broadcasters. We take them seriously. Breaking these promises at Online Performers Group is a fireable offense.
A Promise to Our Clients
1. You’re the boss. We work for you.
2. You’re a star, not a salesperson.
3. We will always be transparent with you. We will disclose the full amount of money being charged to a company for your services, and will disclose if we are compensated in any way by a company or agency outside of individual campaign orders.
4. We will provide honest advice that is in your best long-term personal and financial interest rather than our own short-term financial interests.
5. We will not guilt or pressure you into agreeing to activations, sponsorships, or other activities.
6. We will never take credit for your success, financial, viewership, or otherwise. We believe you’re the driver of your success and that we are here to enable you to focus more on what you do best.
7. We will continually strive to add services that contribute to a better work-life balance.
8. Our role extends far beyond money and finances. We’re here to help with your overall career, life plans, day-to-day business & logistical needs, and future direction.
9. We’re in this for the long haul. (We’re not looking for a quick payoff – never feel bad about turning down an opportunity.)
10 Ask for anything you want, anytime, and we will let you know how we can help!
Last year, we announced lower rates for clients who take vacations, which is on schedule to begin in March. We also quietly rolled out services including travel planning and payroll management for broadcasters who have their own employees, as well as taking a few of our clients on our company cruise.
At the start the year, we’ve hired an accountant named Amanda Young and are developing a pilot program for managing broadcasters’ income taxes and financial logistics. We must test and refine these systems, but our goal is to be able to offer tax preparation and payment solutions to all of our clients by the end of 2018.
Similarly, starting at TwitchCon last year, we began a pilot program with the goal of providing health care benefits to our US-based clients and their families. We’ve been working with a few clients on this and I’m happy to say that it is functioning as intended. There are still some kinks to work out, but assuming things continue on track, we’re hoping to roll this benefit out by the end of the year.
Providing Broadcasters With What They Need
When I started developing Online Performers Group, I asked broadcasters what they needed most. Invariably, I heard “a stable income, vacation days, health insurance and someone to do my taxes.” I’m proud to say that we’ve managed to help with the first two and are well on the way to the rest. Accomplishing these four goals makes me happier than pretty much anything I’ve done in my career – and I’m thankful to the wonderful team at Online Performers Group for working to make the OPG company philosophy into a reality.