OP Group Pleased to Welcome CinCinBear as New Client

We are pleased to announce that the Online Performers Group is now representing CinCinBear.

A woman of many talents, CinCinBear has found success on Twitch through her exciting game play and energetic personality. 

She has a popular following on Patreon where she cosplays everything from anime characters to video game heroes. Her main games have been WoW, Overwatch, CS:GO, and Minecraft during her streaming career on Twitch, and she is one of the fastest growing female streamers to date.

Her dynamic and friendly personality is sure to lift your spirits and brighten your day.

We will be providing business development, negotiation, and day-to-day management services so that CinCinBear can continue to focus on providing high quality video content and livestreaming entertainment to her growing community of fans.

OP Expands to Represent Pirates and Ninjas

Happy New Year! 2016 was a banner year for online content creators. There’s been tremendous growth across many channels – and we’ve been happy to see some of our clients take major steps forward in their lives, from buying houses to starting families.

We are hearing from more and more performers that the inquiries from companies and sponsors are increasing to the point that they need a team supporting them. To meet that growing need, we are expanding and diversifying to help content creators who serve a wide variety of games and communities.

We’re thrilled to announce that OPG is now representing Anthony Kongphan and BurkeBlack!

Anthony is known for his incredible charity work and intensely funny evening streams. He was recently featured on CBS Sports for Amazon’s Champions of Fire and has done work with Coke eSports, Daybreak’s H1Z1 and many more.

Burkeblack is one of Twitch’s rising stars. In 2016 he more than tripled his follower count, streams today to nearly 10 times as many daily viewers as at the start of 2016, and recently passed the 2000 subscriber milestone. A pirate with a heart of gold, Burke’s community is among the friendliest and most welcoming on Twitch.

We will be providing business development, negotiation, and day-to-day management and administrative services so that these talented streamers can continue to focus on providing high quality video content and livestreaming entertainment to their growing community of fans.

“Losing Subs”, Gaining Perspective: Understanding Your Sub Count

Whether you just became a Twitch partner, or you’ve been living the ‘sub button’ life for a while now, there is always a number sitting above your head.

This number affects how many custom chat emotes you are allowed, influences your eligibility for front page exposure, determines how much money you make, and may even impact your self-esteem. It is your sub count and it represents the number of active subscriptions to your channel.


Often referred to as how many subs you have, it may be the most common self-evaluating performance metric among your peer group. Yes, we talk to you about concurrent viewers, followers, and if you talk to me a lot you probably hear terms like “expected concurrency” and “volatility” – but in the end, no single number has more direct impact on your life than your channel’s sub count.

Most likely, you look at your sub count daily or weekly. You may even display your sub count to your community to show how close you are to the next milestone. This number, which you may feel is the fundamental measure of your worth, seems unpredictable at times. Sometimes it goes up consistently for a while, but then it drops and you’re suddenly trying to reach the same goal you told your community you’d reached three weeks ago.

It can be a confusing rollercoaster. Much of this is the result of the language we use to talk about Twitch subscriptions. You heard it first from Twitch, and then the community reinforced it, but ‘sub count’ often does not accurately describe your situation.

No single number has more direct impact on your life than your channel’s sub count

Fundamentally, when someone subscribes to your channel, they are not becoming a long-term subscriber; they are purchasing one month worth of subscriber-level access to premium features. That is the key thing to understand. The language we use creates a strong sentiment that the subscription is a persistent thing. You may feel that when you sell this one month subscription, that you’re adding to a persistent total (similar to gaining followers). That isn’t really the case.

When you think about subscriptions, it is best to view them as individual sales units. Resubs are returning customers, who get an additional perk for not having gaps between purchases. They are still buying individual units from you, even if they buy in bulk or plan for a future purchase. From a sales perspective, they are not different.

Subscriber-level access to "Premium Features"

Subscriber-level access to “Premium Features”

You may be thinking, “but they sign up for automatic renewal!” or “they can buy in larger quantities than one month!” You’re not wrong here, but it doesn’t matter much. Compare a subscription to filling up your gas tank, the kind of magical gas tank that lasts for a whole month before being empty. When you run out of gas, you refill the tank, because you want to keep your vehicle running. Do your viewers have that kind of pressure to refill when a subscription expires? No. Gasoline is a necessity; Twitch channel subscriptions are a luxury. There is only a small amount of pressure to renew a subscription (resub).

You may be wondering what this talk about sales and resubs has to do with your “sub count”. Well, if subscriptions last one month and each purchase is a single unit, your sub count is actually a rolling monthly sales total – how many subs you sold in the last month. Take any 30-day period of time – if you sold 500 subscriptions on the first day of that period and none of the buyers made a subsequent purchase, you earned 500 subscriptions worth of revenue for those sales. If you had been looking at your sub count, on Day 1 you may have gained 500 subs, and then on Day 31 lost them. When you talk about it in terms of a sub count, it appears that something negative happened at the end. That’s not true. Something amazing happened. You sold 500 subscriptions in one day. That’s incredible! All that ever matters is how many subscriptions you sell each day, and every day counts. How many subs did you sell yesterday? How many do you hope to sell today? These are the important questions.

Twitch channel subscriptions are a luxury.

Twitch channel subscriptions are a luxury.

Why then has anyone ever used the term sub count? If all that matters is how many subs you sell each day, why have you been trained to think in terms of sub count? Sub count, as a rolling monthly sales total, can be used to measure consistency. If you are consistently selling the same number of subscriptions each day, your sub count will stay constant. If your daily sales volume is steadily growing, your sub count will be growing as well. Watching the flow of your sub count may help you to notice long-term trends in sales performance. Don’t let yourself get to the point, though, where your sub count is the only thing alerting you to these trends. Focus on each day and sell as many subscriptions (new or repeat) as you can. Think in terms of the positives. Be prepared for your sub count to fall when you had a huge sales day the previous month and are unlikely to repeat it. Take the good when it comes, and carry momentum forward.

You may be one of the many broadcasters who traveled to PAX West or Twitchcon and came home to a low sub count. Many of your peers were depressed and posting on social media about how many subs they lost. Hopefully, armed with the info in this article, you know better.

You didn’t lose anything. You weren’t streaming, and therefore you weren’t actively selling subscriptions.

streamclosedOf course your monthly rolling sales total is lower, because your business was effectively closed. When you got back home, you opened the shop back up and started selling your wares again. Because you know that subscription revenue is about selling subscriptions each day, you’ve been driving those additional sales from linked Amazon Prime accounts and Twitch Prime trials.

You’re riding high, loving the big sales days, but you know that’s all they are. You’re anticipating a sub count drop next month, and you’re already thinking about ways to create similar big sales days in the future. You are prepared, and ready to get back to work.

How many subscriptions will you sell today?

OP Group Pleased to Welcome Bikeman as New Client

We are pleased to announce that the Online Performers Group is now representing Bikeman.

One of Twitch’s longest-streaming entertainers, Bikeman is best-known for his improvisational humor and the prolific number of games he broadcasts.

Bikeman’s influence in the space has driven dozens of games to the top of the Steam charts, as other streamers often look to him for game recommendations.

Bikeman rarely uses a camera when he streams, keeping the focus on the game and engaging audiences with his commentary alone. A bit of a mysterious figure, his true identity wasn’t known until he started attending conventions recently.

We will be providing business development, negotiation, and day-to-day management services so that Bikeman can continue to focus on providing high quality video content and livestreaming entertainment to his growing community of fans.

TwitchCon Does San Diego: Jenn’s Picks

Want to know what’s good in San Diego during your trip for TwitchCon? OP Group has some ideas! We’ve picked our personal favorite spots in the area to eat, drink, and hang out in San Diego.

San Diego Sailing Tours

Distance from convention: 4.1 miles – 15 minutes – $8 Uber
Website: sandiegosailingtours.com

Feel the sun on your face and the wind at your back during these tours of San Diego Harbor. Enjoy daytime or sunset sails with wine, craft beer, and great snacks.




Distance from convention: 0.6 miles – 10 minutes – Walkable
Website: eatpuesto.com

The best Mexican street food is within walking distance of the convention! Puesto knows the true meaning of fresh with hand-made tortillas, scratch salsas, all-natural meats, sustainable seafood and local greens.



Polite Provisions

Distance from convention: 6.1 miles – 20 minutes – $10 Uber
Website: politeprovisions.com

A speakeasy feel with handcrafted cocktails (made with over 50+ types of bitters!) Polite Provisions is on a mission to spread the “art of the cocktail” to everyone who walks in their doors. Hungry? Enjoy a bite at their sister property, Soda & Swine, next door.



Pacific Shores

Distance from convention: 10 miles – 17 minutes – $12 Uber
Website: yelp.com/biz/pacific-shores-san-diego-2

Dimly lit 1960’s dive bar, complete with psychedelic octopus seductress murals. Enjoy a stiff drink, pool tables, and all of the blacklight art you never thought you needed.



The Pearl Hotel

Distance from convention: 7.7 miles – 15 minutes – $10 Uber
Website: thepearlsd.com

A shag lounge, pool cabanas, and happy hour eats make for a chill hangout spot. The relaxing bar scene highlights 10 craft beers on tap, an eclectic wine list, and super-signature cocktails.



Personal Recommendations: Omeed | Jenn | Skyla | Mel | Downtown Destinations

TwitchCon Does San Diego: Omeed’s Picks

Want to know what’s good in San Diego during your trip for TwitchCon? OP Group has some ideas! We’ve picked our personal favorite spots in the area to eat, drink, and hang out in San Diego.

Enigma HQ

Distance from convention: 1.3 miles – 7 minutes – $5 Uber
Website: enigmahq.com

This unique escape room was designed by Brian Hacker – poker player, MtG player, and card game designer. Using story-based puzzles, cinematics, and physical environments, this escape room is unlike any other.



Sushi Ota

Distance from convention: 10.3 miles – 15 minutes – $12 Uber
Website: sushiota.com

Considered one of the best sushi restaurants in San Diego, you’ll definitely want to make a reservation to check this place out. Omeed recommends ordering omakase – and if you don’t know what that is, prepare for a surprise.



Seven Grand

Distance from convention: 5 miles – 15 minutes – $10 Uber
Website: 213dthospitality.com/project/seven-grand-sd

Seven Grand (and its speakeasy, Bar Three Piece) has the best scotch selection in town. Get classy with a fancy cigar, while you enjoy the company of every type of hipster.



Red Fox Room

Distance from convention: 5 miles – 15 minutes – $10 Uber
Website: redfoxsd.com

This dive bar has a long and storied history. It was built in Surrey in the 1500s, and was transported to the United States in 1926 at the whims of a budding actress. Expect dim lighting, questionable piano playing, and strong drinks.



The Shout House

Distance from convention: 0.5 miles – 10 minutes – Walkable
Website: sd.theshouthouse.com

Dueling pianists let tips drive the playlist. It’s like Twitch in bar form! The people watching alone is worth the small cover charge on weekends.



Personal Recommendations: Omeed | Jenn | Skyla | Mel | Downtown Destinations

TwitchCon Does San Diego: Skyla’s Picks

Want to know what’s good in San Diego during your trip for TwitchCon? OP Group has some ideas! We’ve picked our personal favorite spots in the area to eat, drink, and hang out in San Diego.

Belmont Park

Distance from convention: 10.4 miles – 18 minutes – $13 Uber
Website: belmontpark.com

Belmont Park is the heart of Mission Beach, where you’ll find laser tag, an arcade, ziplines, and even a roller coaster! Enjoy an incredible view of the ocean while eating rooftop sushi, or take on the surf challenge at the wave house.



Stone Brewing World Bistro & Gardens

Distance from convention: 7.1 miles – 15 minutes – $9 Uber
Website: stonebrewing.com/visit/bistros/liberty-station

Stone Brewing is known for their hoppy IPAs so if beers are your jam, don’t pass this one up. Wind down your evening outside by the firepits with some great food and a flight of local brews.




Distance from convention: 6 miles – 11 minutes – $8 Uber
Website: thelamplighterbar.com

Open every hour that alcohol can be served in San Diego (6AM – 2AM), this is the dive bar you’re looking for. Enjoy a game of pool, dim lighting, and karaoke that starts nightly at 9!



Lucha Libre

Distance from convention: 4.9 miles – 12 minutes – $9 Uber
Website: tacosmackdown.com

One step inside Lucha Libre and you’ll see that this is unlike any taco shop you’ve ever been to. They take the luchador theme to the next level, complete with wrestling ring. Make this the place you go for a California Burrito. (There are 2 locations – Skyla recommends the one on University Ave.)



Coin-op Game Room

Distance from convention: 4.9 miles – 12 minutes – $9 Uber
Website: coinopsd.com

A trip to Coin-op like being a kid again, with all the perks of adulthood. Great craft beer, nerdy-themed mixed drinks, fun food, and over 30 classic arcade games. Skyla recommends the deep fried oreos and the Kong’s Barrel punch bowl. Bring friends.



Personal Recommendations: Mel | Downtown Destinations

TwitchCon Does San Diego: Mel’s Picks

Want to know what’s good in San Diego during your trip for TwitchCon? OP Group has some ideas! We’ve picked our personal favorite spots in the area to eat, drink, and hang out in San Diego.

Buona Forchetta

Distance from convention: 3.6 miles – 11 minutes – $7 Uber
Website: yelp.com/biz/buona-forchetta-san-diego

Treat yourself to a special night out and fantastic Italian food at Buona Forchetta. Serving true, authentic Neapolitan wood fired pizza and fresh daily specials, using locally sourced ingredients.



PB Shore Club

Distance from convention: 12.7 miles – 21 minutes – $16 Uber
Website: yelp.com/biz/pb-shore-club-san-diego

No matter where you are in PB Shore Club, you’ll be treated to a panoramic view of the Pacific Ocean. Enjoy California surf culture in a casual atmosphere, where the party is always going.


Hamilton’s Tavern

Distance from convention: 3.9 miles – 11 minutes – $7 Uber
Website: yelp.com/biz/hamiltons-tavern-san-diego

Tap handles line the ceiling of this “Beer Drinker’s Bar”. The owners of Hamilton’s Tavern also own a local brewery, and heavily promote the San Diego beer scene. Pool tables, great music, and tasty pub grub.




Distance from convention: 4.8 miles – 12 minutes – $7 Uber
Website: yelp.com/biz/babycakes-san-diego-2

Don’t be fooled – Babycakes isn’t ONLY an amazing cupcake shop. They are eclectic dessert destination with a bar, dance floor, and a totally unique experience. Located in the Hillcrest neighborhood, Babycakes is LGBTQ friendly.



Hello Birdie

Distance from convention: 4.9 miles – 12 minutes – $10 Uber
Website: yelp.com/biz/hello-birdie-nail-and-lash-lab-san-diego

Relax with a mini day spa trip before TwitchCon! Mel recommends a mani-pedi and if you’re feeling adventurous, get some eyelash extensions! And absolutely book an appointment.



Other Recommendations: Downtown Destinations

TwitchCon Does San Diego: Downtown Destinations

Want to know what’s good in Downtown San Diego during your trip for TwitchCon? OP Group has some ideas! We’ve picked our favorite spots in Gaslamp to eat, drink, and hang out.

Hodad’s Burgers

Distance from convention: 0.9 miles – 20 minutes
Website: hodadies.com

Hodad’s is the story of a local favorite burger shop turned “overnight sensation”, thanks to an appearance on Diners, Drive-Ins and Dives. While this downtown spot isn’t their original location (you’ll need to go a few miles away to Ocean Beach for that), this is still considered one of the best burgers in San Diego.



Donut Bar

Distance from convention: 0.9 miles – 20 minutes
Website: donutbar.com

Donut Bar also found fame through a TV show spot, and they haven’t slowed down since. Their creative donut flavors rotate daily, and should be enough for any sweet tooth – from french toast donuts, to butter beer flavor, to the Homer special, you won’t be disappointed. Be sure to get here early!



Quad AleHouse

Distance from convention: 0.6 miles – 13 minutes
Website: quadalehouse.com

“Beer Study Hall” – If you’re looking for somewhere that’s a bit quieter than the normal downtown scene, but has good beer and pub food, Quad AleHouse fits the bill. They have an extensive draft and bottle list, good playlists, and a chill atmosphere.



The Lion’s Share

Distance from convention: 0.6 miles – 13 minutes
Website: lionssharesd.com

With a food menu built around exotic meats, The Lion’s Share is always a unique and eclectic experience. Think “carnivore hipster” – antelope sausage, bison burgers, and over 40 specialty craft cocktails.




Distance from convention: 0.4 miles – 7 minutes
Website: bicesandiego.com

Great for both a quick Happy Hour (every day!) and an upscale dining experience, Bice delivers quality, locally sourced Italian food with delightful service. Consider this your “fancy dinner” for TwitchCon 😉



Convention Scheduling Tips for Broadcasters

Convention season – one of the most fun, and most stressful, times of the year for broadcasters and influencers.

Whether you’re going to one convention or ten, here are some tips to remember when you’re scheduling appointments.

unnamed-300x1881. Create a shared spreadsheet and calendar (and actually share them!)

Compile a spreadsheet of booths, games, and panels you absolutely don’t want to miss. Every time you schedule an appointment, put it on your calendar with the time, point of contact, and location. Share these documents with your mods, managers, and other support team staff.

tEREUy1vSfuSu8LzTop3_IMG_2538-300x2002. Set schedule reminders
Conventions are hectic for everyone – it is important to be considerate of others’ time, and be punctual for your appointments. Using that shared calendar, set up email and text reminders. You can also create alarms on your phone, just for backup.


pax2010_3_b.1341526329-300x2003. Schedule time between appointments
Give yourself at least 30 minutes to walk between appointments. You may need longer if you think you’re going to run into fans! Also remember to schedule a lunch block every day – if you’re planning on waiting in a food line, you may need 90 minutes.


Evixdg2-300x2514. Save your files offline
Cell reception isn’t always reliable at conventions. Save all important documents offline (in the form of screenshots or notes on your phone). This includes plane tickets, hotel confirmation, convention center maps, your schedule, and party tickets.


images5. Get the contact details for your booth rep
After you’ve got an appointment locked in, get the phone number for the person you’re scheduling with. If you’re running late or have other questions, it is often easier to text someone at a show than it is to email them.


We’ll be headed to PAX West soon, so be sure to follow us on Twitter for all of the latest convention news. logo

OP Group – @op_group
Omeed Dariani (President) – @omeed
Jenn Dariani (COO) – @JDariani
Skyla Grimes (Account Manager) – @skylatron
Mel M. (Account Manager) – @rawrsnacks