January 27, 2016

Taking Over PAX South

800px-PAX_SouthWondering where to find the OP Group at PAX South? We’ve organized a few panels for fans and fellow livestreamers, covering everything from fun to fundamentals. Safe travels & we hope to see you there!

 

Influencer Relations: Significant Others in the Public Eye
Saturday 6:30 PM, Falcon Theater.
Even the healthiest relationships are stressed in the public eye. Come hear CobaltStreak, RustlingRose, and SeriousGaming’s Alan & Victoria offer advice for gamer & streamer couples of all levels of on how to stay happy & healthy in love.

The Ethics of Livestreaming
Sunday 10:30 AM, Armadillo Theater.
Watch leaders from the content creation and sponsorship worlds will debate controversial ethical issues in streaming. Featuring CohhCarnage and Ellohime.

Unlocked: Behind the Stream
Sunday 3:30 PM, Falcon Theater.
In this “Ask Me Anything” style peek behind the scenes, four of Twitch’s top personalities will share the secrets of their success. Featuring CohhCarnage, Ellohime, Towelliee, and CobaltStreak.

But Wait, There’s More!

Beyond the panels we’ve organized, our clients and staff are featured in a couple additional panels you may want to check out!

Dropped Frames LIVE
Friday 5 PM, Falcon Theater.
Dropped Frames is back for their third PAX panel with itmeJP, CohhCarnage, and Ezekiel_III. Join the three streamers as they talk about their PAX experiences, games they’ve played so far, and whatever shenanigans the three have been up to.

The Line in the Sand FTP vs PTW
Friday 11:30 AM, Cactus Theater.
This panel assembles fearless & opinionated folks from the game industry to debate where the line is between Free-to-Play and Pay-to-Win. Featuring OP Group Founder Omeed Dariani.

We’ll also be hosting a number of informal events and meet-ups throughout PAX South. Make sure to follow us on Twitter for up-to-the-minute information on meetup and happy hour locations!

 

January 26, 2016

PAX South Business Strategy Do’s & Don’ts

pntcy7bfetl4le45okgnYou’ve bought the tickets, booked your hotel, you’re on the invite list for all the good parties … but what do you do when you actually show up?

For most streamers, conventions are first and foremost a business event. Even though part of the show will be about socializing, it’s important to have a game plan. Your goals will vary based on recent obstacles or opportunities you’ve had, but following these do’s & don’ts will help you make the most of your PAX South experience.
[ut_title_divider] PLANNING [/ut_title_divider]Do: Write out goals for yourself.
Try and create a few goals in each of three categories: networking (getting to know more streamers & channel support), prospecting (finding potential business partners), and education (finding answers to your questions about the industry & streaming.) If you enjoy gamifying life goals, consider writing up a scavenger hunt for yourself (“get 10 business cards from game developers”, “get invited to a company event”, “meet 5 community managers”, etc.), or assign & track XP for specific achievements with the goal of leveling by convention end.

Don’t: Be overly specific.
It’s easy to fail if your goals are too narrow. You can’t dictate who will be where at what time, or where your conversations will go. For example, instead of “get XYZ company to sponsor my stream at $500 a month”, a more realistic goal would be “identify 3 potential sponsors who seem to be working with streamers my size.”

 

[ut_title_divider] SCHEDULING [/ut_title_divider]Do: Keep tabs on your obligations and general schedule.
Make sure you have a list of your obligations in the format that works best for you and that you also have a backup. Considering how quickly phone batteries die at conventions, a handwritten schedule in your phone case is a great option. Try to also put together a general plan of where you’ll be morning, afternoon & evening each day. By doing this ahead of time you can make sure you’re not neglecting any aspect of the convention you want to experience.

IMG_9581.1331852013Don’t: Overschedule yourself.
The show is only 72 hours long. It can be tempting to “go go go” the whole time. Remember to schedule some quiet time to unwind. Take a 15-minute coffee break on your own or with a friend. Write notes on what you’ve just seen or who you’ve just interacted with. Keep in mind that when the convention is over, you’ll go home and hop right back into broadcasting. You need to pace yourself and avoid getting overwhelmed.

 

[ut_title_divider] SOCIALIZING [/ut_title_divider]Do: Work your friends network to the fullest – and do your best to help out your friends.
Talk about what companies you’re interested in connecting with and who you’ve been chatting with. Connect your friends with people they want to meet and ask them to do the same for you. While you should be protective of information about contracts you’re negotiating, it doesn’t serve you to keep these first-level business contacts secret. Being seen as a helper, not a hoarder, of relationships will go a long way toward impressing potential business partners.

Don’t: Be afraid to introduce yourself to people you admire.
In the business world, many relationships that start out as somewhat awkward partnership discussions wind up being lifelong friendships. Be friendly, but be respectful of peoples’ time. Understand that even an awkward conversation sets the stage for a more positive interaction the next time you see the person

 

[ut_title_divider] FOLLOW UP [/ut_title_divider]Do: Save every business card.
business-card-943997_640You can go through later and sort out which ones you were just taking to be polite and which are worth following up on. Your memory can’t be trusted on this, so its important to take business cards from anyone you can, and have one place where you store them all and can go through them when you get home – even if that one place is “thrown in the bottom of the suitcase.”

Don’t: Delay following up.
Streamers lose out when they delay follow-up in order to write elaborate follow-up emails. A few sentences is fine, it doesn’t need to be a masterpiece. Tell them it was nice to meet them and mention the situation you met them in. Tell them you look forward to discussing possible ways to partner or that you look forward to hearing more about how you might help build community for their game (whichever is more applicable to the situation.) Wish them a good rest of the week and leave them with an indication of the best way to contact you. Keep it simple, and don’t delay.

Keep in mind – shows are supposed to be fun. Enjoy it, take it in, meet some people and get some business done!

Additional Resources:
Need advice on what to pack or how to network? Here are some additional resources to help your convention planning.

Read Part 1 and Part 2 of Kiraeyl’s blog on convention planning.

Justin Wong’s reddit thread gives more detail on the “how to’s” of networking.

Precious Kitten’s guides on how to pack for Pax Prime and TwitchCon also apply to Pax South.

January 13, 2016

Know Your Numbers: Hourly Broadcast Income

numbers-money-calculating-calculationWith tax season coming up, you’ll be spending time gathering information on your streaming income and expenses from last year. There are a couple extra calculations you can do with these numbers that will help you better evaluate business opportunities. One of the easiest to calculate is Hourly Broadcast Income.

Its important to know how much income your channel makes per broadcast hour because you will frequently encounter opportunities that require you to change your broadcast schedule. This might mean missing a stream, changing broadcast hours to accommodate a meeting, or even temporarily altering the content of the channel. Wouldn’t it be good to have a measure of the general financial impact of doing that?

The great thing about Hourly Broadcast Income is that you can calculate it fairly easily! First, you need to add up your total revenue for the previous year. Make sure to add up *all* stream-related sources of revenue for the year – don’t leave any out!

Total Revenue = Subscriptions + Tips + Ads + Affiliates + Sponsors + Promotions

Next, in your broadcaster dashboard find the total number of hours you broadcast in the previous year. Divide total revenue by total broadcast hours and you have a general estimate of “Hourly Broadcast Income.”
[ut_one_half]

Hourly Broadcast Income =

[/ut_one_half]
[ut_one_third_last]

Total Revenue


Total Broadcast Hours

[/ut_one_third_last]

The result is a rough estimate of how much money your channel made for each broadcast hour last year – its not perfect, but it’s good enough to use for basic evaluations. Hourly Broadcast Income is especially useful for understanding what it will mean to alter your broadcasting schedule.

Here are some examples:

[ut_one_half effect=”fadeInLeft”]Scenario 1: Should I plan on attending X Convention this year?
It’s important to know the full cost of an event in order to make sure you get worthwhile benefits from attending. Lost channel revenue can be a significant expense. Lets say you stream 8 hours a day and your channel revenue is $30/hour, and that you will need to miss 3 days of streaming to attend a convention. That adds up to $720 in lost revenue – which might be as much or more than your plane ticket or hotel! By fully understanding the costs of attending, you’ll be better able to plan your strategy at the event, to ensure the community & business benefits justify the expense![/ut_one_half]

[ut_one_half_last effect=”fadeInLeft”]Scenario 2: Should I end my stream early to discuss Business Opportunity Y?
Let’s say a business asks you to end your stream three hours early to discuss a paid opportunity with them. Knowing what your channel revenue is per hour can help you compare the opportunity cost of ending your stream early with the potential business opportunity you’re discussing. If your channel brings in $50 an hour and the opportunity is a one-time $1000 gig, that company is asking you to give up $150 to make $1000 (not great if the opportunity isn’t a good fit.) If your channel makes $25 an hour and the opportunity is a year-long $500/month sponsorship… well, that’s a little better situation![/ut_one_half_last]

 

These examples focus on the financial side of the equation. Keep in mind that your decisions are almost never going to be 100% about the money – nor should they be. You’ll need to also strongly consider the cost or benefit to your community, as well as your own psychology & well-being. (For example, if you’re terrified of flying, add that psychological toll to the ‘cost’ of attending a convention!)

Hourly Broadcast Income shouldn’t be used to compare yourself to other broadcasters or to evaluate the success or failure of your channel. The number doesn’t limit you or lift you up – all it does is measure something that happened in the past in order to make an educated guess about the future. It’s information to help you make informed decisions.

Whether you have 10 or 10,000 viewers, your work as an online performer has value. Your business relationships should reflect that value. Knowing your numbers helps ensure you don’t sell yourself short.

January 8, 2016

OP Group Pleased to Announce King Gothalion as New Client

We are pleased to announce that the Online Performers Group is now representing King Gothalion, a livestreamer and member of the Wobblers stream team.

gothalion-webphotoKing Gothalion is one of the most influential voices on Twitch. Best-known for his community building and absolute domination of Destiny, Gothalion also samples a variety of games and is one of the most notable Nintendo variety streamers as well. His broadcasts are friendly and highly interactive, with a level of professionalism and polish that is rarely seen on Twitch.

We will be providing career development and day-to-day management services so that King Gothalion can focus on his role as an influential leader in the growing online performance industry.

January 7, 2016

Responding to Your First Sponsorship Opportunity

You’re at a party. A notification pops up on your phone. Maybe it’s from Lootcrate. Maybe it’s from Razer. Maybe – if you’re incredibly lucky – it’s from Microsoft. The subject line is: Hello – Sponsorship Inquiry.

You look at it again. It can’t possibly be real. You’ve been working towards this for so long and it seems like no one has ever noticed. But it’s finally happened. Your heart is pounding. You’re out of breath. The reality is crystallizing: all that hard work you’ve been doing may be about to pay off.

It all depends on how you answer this one email. Scary, eh?

It doesn’t have to be. Let’s pull back a little bit. You got an email. Disregard who it’s from for a second. It’s just an email like the dozens of others you get every day. Here’s an example of an actual email we’ve received (the names have been changed):

[ut_alert color=”grey” effect=”fadeIn”]Hey Livestreamer,

My name is Important Guy at Important Company. We’ve been watching your channel for the last few months and are very impressed. We’d love to discuss sponsoring you in the future. If you’re interested, can you send me back an email with some information on your channel and what you could do for Important Company?

Thanks, Important Guy

[/ut_alert]

Take a moment and be pumped. Regardless of where it came from, getting this email is a great sign – it means you’re getting noticed – which means you’re probably doing something right!

[ut_blockquote_right]Figure out what you want. [/ut_blockquote_right] The next thing you have to do is figure out what you want. Are you excited about this company and it’s products? Are they asking you to do anything you’re uncomfortable doing? Are you looking for money? If so, how much will you be happy with? Knowing the answers to these questions up front will allow you to present yourself confidently and help you establish what your time and effort are worth. We turn down most of the offers we receive for one reason or another. Most of them are not bad offers – they just don’t fit with what our clients are looking for. That’s okay. It’s not all about the money.

[ut_blockquote_right]Provide clear answers. [/ut_blockquote_right] Before you respond, re-read their email. If they asked questions, make sure you provide clear answers. Try to understand not only what they’re asking for, but WHY they’re asking for it. If you don’t understand a question or something doesn’t seem to make sense, its okay to ask for clarification – just don’t do this on terms or concepts you can easily look up on Google or Wikipedia.

[ut_blockquote_right]Give an overview of your channel. [/ut_blockquote_right] If the email is generic and doesn’t mention anything specific about you, there’s a good chance it has been sent out to several dozen streamers. In that case, its a good idea to also include a brief overview of your channel in your response. (Keep the overview to a couple sentences. Avoid sending a wall of text — a sponsor is looking for someone who can represent or endorse their brand clearly and concisely, an overly verbose response will be a red flag.)

[ut_blockquote_right]Explain how the sponsor will benefit. [/ut_blockquote_right] If there’s one thing to understand about convincing people to work with you, it’s this: tell them how they will benefit from working with you. Too often, I see streamers explain all the reasons it would be good for them to have a sponsor… but instead they should be explaining all the reasons that the sponsor will benefit. Remember, a sponsorship is a two-way street. It’s a partnership, really. You’re both working together to profit. There should be a level of professional respect in all communications. A good sponsor will work with you for years, and your businesses can grow together.

Thanks for reading! If you have any questions, you can always hit me up on Twitter!

December 30, 2015

Before You Sign: 7 Red Flags to Watch Out For in Any Contract

Hope you’re having a great break! For the Online Performers Group, holiday break means spending quality time with friends & family and, everyone’s favorite activity, contract reviews!

As a livestreamer, it’s important to review your contracts and agreements periodically to make sure you understand their terms and ensure that both sides are living up to them.[ut_blockquote_right] A contract you sign today could limit your ability to make money in the future. [/ut_blockquote_right] Knowing the details in your existing contracts is critical when you begin talking to potential new business partners. One of the first things we do when we’re talking to a new client is review all existing deals they have in place. This is for two reasons. First, to make sure we understand a livestreamer’s revenue sources, so we can be confident that working with OP Group will provide value for both parties. We don’t want to represent clients unless we feel that we can help them. And second, to make sure the livestreamer hasn’t already signed any agreement that would limit their ability to have a business manager or limit their ability to earn money from other sources.

It’s crazy to think… but a contract you sign today could limit your ability to make money in the future – and could disqualify you from working with major sponsors or companies like ours.

JR_1This is because there can be rules in agreements that prevent you from entering into future relationships – either because they outright forbid it or because contracts you’ve signed are onerous or exploitative, and may put harsh restrictions on future partners.

We, like everyone else in the universe, call these rules red flags. When we see them, we know there’s going to be trouble. Red flags can take many forms, but there are a few we see frequently. Every example on this list comes from a real contract I’ve reviewed.

  1. No way out: contracts usually contain ways for them to end. There are not a lot of “forever” contracts in the world. If there are no ways to end a contract – or the contract goes on for an unreasonable amount of time – this is something to be concerned about.
  2. Burdensome rules: be wary of contracts that severely restrict your ability to make your own choices or allow companies to make decisions for you without your approval.
  3. Severe penalty clauses: if we see a contract that requires someone to pay damages for violating the contract, or allows the company to ‘fine’ you outside of the court system for perceived or actual misbehavior, we always become worried. Why is the company planning for your failure? There are courts and lawyers for a reason – to determine what damage was done by someone violating a contract. When I see penalties written into the contract, I can’t help but think: “maybe this is how they plan to make money.”
  4. Requires investment: If a contract requires you to pay money up front to be involved or associated, that’s going to be very risky – and could potentially damage or destroy your finances. Not all investments are bad – you just need to know what you’re getting into. You’ll want to talk to legal and financial professionals to assess the level of risk involved.
  5. Certain types of revenue sharing: Contracts that ask for an ongoing monthly fee or percentage of your existing revenues are high risk and can endanger your financial well-being. To put it another way, it’s risky to work with a company that’s getting paid whether or not their work generates value. If a company is taking a fee for their work with you, that fee should come out of the additional revenue created by working together. [ut_blockquote_right]Companies you want to be in business with are reasonable and flexible with their terms. [/ut_blockquote_right]
  6. Loss of ownership: Contracts requiring you to give up a portion of ownership of your channel are dangerous territory. Your channel is a company that, while smaller, is no different than Apple or Tesla. If someone is asking for a percentage of it, they better be offering you something very compelling in return.
  7. Tons of restrictions: we’re always on the lookout for contracts that unreasonably limit your ability to work with other companies. For example, if you were being sponsored by xBox, it’s reasonable that they ask you not to promote PlayStation or Nintendo – but if they ask you not to promote anything that competes with Microsoft, that could limit your ability to find sponsors in a broad range of categories.

Remember, the company writing the contract has a tremendous amount of motivation to protect itself – and very little interest in protecting you. Contracts – even good ones – are often written to heavily favor the company that drafted them.

This might all sound scary, but seeing red flags in a contract isn’t the end of the world – you can often ask for them to be removed. Companies you want to be in business with are reasonable and flexible with their terms. If they aren’t – then that’s a red flag all on its own.

Hopefully, these tips will help keep you from signing away more than you intended – and keep your channel a healthy and prosperous business! Have a happy new year!

December 22, 2015

Sponsorships 101

Hey there! Hope you’re having a great week. At the Online Performers Group, we spend a TON of time focusing on Sponsorships, as they’re one of the most reliable ways for a performer to make money.

Before we get into too much detail, let’s review our definition from our previous post.

“Sponsorship” is a general term that applies to any arrangement where a company pays some amount of money to support your stream in exchange for advertising or marketing work. This is typically a long-term strategy, where the sponsor is hoping that their support for a livestreamer’s channel will generate awareness and goodwill within their community. These payments usually take the form of cash or some sort of product (we often refer to this latter type as an “In-Kind Sponsorship.”) Sponsorships usually last for a set period of time, typically 3, 6, or 12 months and have recurring monthly payments and recurring monthly obligations.

When we’re looking at a healthy revenue portfolio for a streamer, we want to see a minimum of 25% of total revenue coming from long-term sponsorships, ideally more. There are a few reasons for this.

  • Consistency: Subscribers and donations fluctuate seasonally, but sponsorships provide an “always-on” revenue stream. This means a streamer can sleep a little easier at night, knowing they’ve got the income to pay the rent.
  • Ease of Use: A good sponsorship doesn’t require a ton of day-to-day effort to support. There’s definitely work to be done consistently, but a lot of the hardest stuff happens at the beginning while setting up.
  • Non-Selloutiness: Sponsors are generally welcomed by communities, who view them as supporters of the stream, rather than opportunistic marketing moments.
  • Synergy: A good sponsorship comes from a brand a streamer either uses or could recommend their audience use. When the streamer can speak passionately and honestly about the sponsor, it feels authentic and meaningful.
  • Credibility: Once you are established with a few good sponsors, it becomes significantly easier to find additional sponsors and promotions.

Of course, no one is just giving you free money. Sponsors don’t do this out of the goodness of their hearts – they know that by associating with popular and highly credible livestreamers, their brands will benefit in both awareness and direct sales. Remember: this is business.

HERE ARE A FEW OF THE MOST COMMON THINGS SPONSORS ASK FOR:
[ut_one_half effect=”slideInLeft”]
An Exclusive Contract
Most sponsors require that their product is the only item of that type you use or endorse. For example, if you’re talking with Microsoft, they’re going to expect you to use Windows products and NOT use competitors, like Apple.

Sponsored Streams
A few times a month (typically once a month or once a week), a sponsor may want your title to read something like: Fallout 4 Playthrough, Sponsored by OP Group.

Organic Brand Mentions
Covered in our “Terminology of Streaming” post, this basically means that you will talk about the brand whenever it is relevant. [/ut_one_half] [ut_one_half_last effect=”slideInLeft”]

Below Stream Banner Graphic
Down there where you’ve got your Twitter info, donations details and stream rules – every sponsor is going to want one of the most prominent boxes to feature their logo and some text related to their brand.

On-Screen Advertising
This is the most valuable real estate you have, because it’s the easiest place for a viewer to see it (think about how often you look at the info boxes below the stream… especially on mobile).

Social Media Mentions
A few times a month, a sponsor generally requests you retweet their announcements – or create a social media post that specifically talks about their brand. [/ut_one_half_last]

When you get that first sponsorship email, it can feel super-exciting. We’ll dive into this more in the future, but it’s important that you don’t let that excitement cause you to make any bad decisions. You always want to make sure you understand what you’re agreeing to. You want to make sure it’s something you can actually do and doesn’t feel like an unreasonable amount of effort for the sponsorship fee. Most importantly, you want to make sure that the company and their product feels like something you and your community will be excited about.

Of course, a blog post can’t tell you whether a particular deal is a good one or not. So remember to ask questions, talk to your colleagues (unless you’ve signed an NDA agreeing not to talk about the sponsorship deal), and have a lawyer look at anything you’re thinking of signing before you commit!

December 17, 2015

Online Performers Group Pleased to Announce TangentGaming as New Client

We are pleased to announce that the Online Performers Group is now representing TangentGaming, a livestreamer and member of the Cohhilition stream team.

B_cYY5DXEAA_gMI1TangentGaming plays host to one of the most thoughtful and welcoming communities on Twitch. A competitive gamer at heart, Tangent tends to focus on deep play experiences, reveling in the complexity and design elements that make elegant systems work. He’s as comfortable talking through the finer points of a Magic: the Gathering match as he is crafting up survival gear in ARK. His audience is fiercely loyal and, despite the growth in his audience size, new members of his community are still welcomed in with Tangent’s traditional gong-ringing.

We will be providing career development and day-to-day management services so that TangentGaming can focus on providing high quality livestreaming entertainment to his growing fan base.

December 15, 2015

The Business of Streaming: Know Your Terminology

Hello streamers! As we mentioned in our last post, over the past year we’ve received thousands of inquiries, questions and applications for management services. While we try to help everyone that we interact with, there are only a finite number of hours in the day and we’re still a very small team! We’ve decided to tackle some of the more frequent requests for advice here in our blog.

[ut_blockquote_right]knowing basic terminology will help you present a professional image  [/ut_blockquote_right] One of the consistent themes we’ve noticed as we’ve interacted with businesses and casters is that there is no standard “language of the streaming business.” Most livestreamers don’t have ten years of marketing experience, so it’s not surprising that they have questions about terminology. We get asked all the time: What is the difference between a promotion and a sponsorship? What about an endorsement? Or, my favorite, what is an organic brand mention?

Knowing what a company means when they ask for these sorts of things will give you a huge leg up in your negotiations with them. Here are a few of the most common terms we see in contracts and discussions:

[ut_one_half effect=”slideInLeft”]
Business Manager
This is what we do! We work long-term with streamers in order to help them produce content, create a brand that works well for marketing, negotiate fair deals, meet sponsorship & other deal obligations, and help plan and facilitate their careers as online performers.

Sponsorships
This is a general term that applies to any arrangement where a company pays some amount of money to support your stream in exchange for advertising or marketing work. This is typically a long-term strategy, where the sponsor is hoping that their support for a livestreamer’s channel will generate awareness and goodwill within their community. These payments usually take the form of cash or some sort of product (we often refer to this latter type as an “In-Kind Sponsorship.”) Sponsorships usually last for a set period of time, typically 3, 6, or 12 months and have recurring monthly payments and recurring monthly obligations.

Endorsement
An endorsement is a specific type of advertising arrangement where a company is not only looking for a livestreamer to promote or try a product, but they are looking for a livestreamer to recommend that their audience use the same product. This is an important distinction, because it involves the risk of losing credibility if the product is not up to standards.

NDA
Stands for “non-disclosure agreement.” This is a straightforward business document that restricts the sharing of confidential information between the signer and any third parties. Many companies require an NDA before discussing the details of a deal. Like any legal document, it should be read carefully – but a standard NDA simply states that the signing party will not share or disclose any confidential information shared by the NDA’s creator.

Affiliate Program
This is a deal structure where a livestreamer gets paid a commission on sales they generate on a particular site, like Amazon. For example, if someone clicks through a livestreamer’s link and then purchases a pair of headphones, the livestreamer would receive 5% of that item’s cost. Affiliate programs tend to be relatively easy to get, so streamers starting out on the business side will often add them first.

[/ut_one_half] [ut_one_half_last effect=”slideInLeft”]
Agent 
An agent is a person or organization that specializes in acquiring deals and matching them to performers. They generally are working with a number of streamers and are trying to get the lowest possible rates for their clients (the sponsors). In general, the deal you sign will tell you who works for whom — if the paperwork has you working for an agency as an independent contractor, the agency is not working for you (you are working for them)!

Promotions
A promotion is a paid opportunity that happens at a specific time, typically because the promoter is trying to accomplish a specific goal, such as being the top game on Twitch. They often will supplement this with marketing, including with livestreamers. A promotional opportunity may be as simple as playing Game X for 3 hours on Saturday – or it could be as complicated as a viral marketing stunt involving actors taking over your stream, as happened here with Snickers. In general, promotions can be paid for in cash, giveaway keys or other promotional items.

Organic Brand Mention
A “brand mention” is when a livestreamer talks about a sponsored product. “Organic” in marketing means the same thing it does in the grocery store: natural. When a sponsor is looking for organic brand mentions, they are looking for a livestreamer who will talk about their brand naturally, when it comes up in conversation. This feels less forced – and more like part of the show.

MNDA
Mutual non-disclosure agreement. The same thing as an NDA, except that it goes both ways. You may have confidential information you’d like to share as well. It’s best to protect it.

CPM
This means “cost per mille.” This is a measure of the price advertisers pay to generate 1000 impressions on an advertisement or webpage. If you are a Twitch partner, your partnership agreement has a standard CPM rate for your stream. The same is true if you monetize YouTube ads.
[/ut_one_half_last]
While there’s a ton more terminology out there and no way to capture every single piece of the lingo, this should provide a good start and a framework for many of the topics we’ll be discussing in future posts. While there’s never any shame in asking clarifying questions about terms you aren’t familiar with, knowing some of the basic terminology will help you present a professional image when interacting with companies – and, if done right, should translate to more and better deals!

December 14, 2015

2015 Wrap-Up: New Team Members, New Services, New Client!

As 2015 draws to a close, we’re pleased to announce several exciting developments at the Online Performers Group. You may have already noticed we’ve moved to a simpler web address and added some new faces to our team, which will allow us to provide additional services to our existing clients.

With this larger support team, we’ll also be able to offer management services to a broader range of successful professional streamers. Over the past nine months, we’ve developed and extensively tested two proprietary algorithms for rating livestreamers’ communities, channel stability, and brand strength. (Think of these ratings as more complicated versions of a ‘Klout’ score.) While no one can predict the future, our “OP Quotient” and “Hype Factor” scoring algorithms do a pretty good job of predicting audience behavior and the likelihood that certain strategies will help a streamer solidify or expand their fan base. These statistics allows us to quickly identify professional streamers of all sizes for whom professional management services can help ensure a bright future in entertainment.

BrotatoeWe’re very pleased to announce our first client under these expanded service offerings, Brotatoe. A key member of Main Menu, Brotatoe is one of Twitch’s most influential midlevel professional streamers and is among the top 10 most-watched Canadian livestreamers, with more than 9 million channel views. A true variety streamer, Brotatoe is as comfortable with AAA shooters like Destiny and Counter-Strike as he is with indie darlings like Darkest Dungeon and Rocket League. Welcome, Bro!

In addition to providing management services to an expanded range of professional streamers, we’re also excited to be providing resources for streamers we’re not currently able to offer direct management services. Since launching the business, we’ve received thousands of inquiries and applications. While we do our best to help everyone we interact with, there are a finite number of hours in the day. For those streamers who aren’t yet at the level where professional management makes sense, we’re expanding our blog to include in-depth posts on the most popular business topics that streamers request advice on. We’ll also be working in 2016 to establish an official network of Twitch-savvy tax accountants, top tier legal services, and an array of other professional services available on an opt-in basis to all professional streamers.

Finally, on a more personal note as we wrap up an eventful 2015– we’d like to wish all of you a happy holiday season and a bright New Year. We can’t wait to see what new heights the Twitch community and the business of livestreaming reaches in 2016!