2015 Wrap-Up: New Team Members, New Services, New Client!

As 2015 draws to a close, we’re pleased to announce several exciting developments at the Online Performers Group. You may have already noticed we’ve moved to a simpler web address and added some new faces to our team, which will allow us to provide additional services to our existing clients.

With this larger support team, we’ll also be able to offer management services to a broader range of successful professional streamers. Over the past nine months, we’ve developed and extensively tested two proprietary algorithms for rating livestreamers’ communities, channel stability, and brand strength. (Think of these ratings as more complicated versions of a ‘Klout’ score.) While no one can predict the future, our “OP Quotient” and “Hype Factor” scoring algorithms do a pretty good job of predicting audience behavior and the likelihood that certain strategies will help a streamer solidify or expand their fan base. These statistics allows us to quickly identify professional streamers of all sizes for whom professional management services can help ensure a bright future in entertainment.

BrotatoeWe’re very pleased to announce our first client under these expanded service offerings, Brotatoe. A key member of Main Menu, Brotatoe is one of Twitch’s most influential midlevel professional streamers and is among the top 10 most-watched Canadian livestreamers, with more than 9 million channel views. A true variety streamer, Brotatoe is as comfortable with AAA shooters like Destiny and Counter-Strike as he is with indie darlings like Darkest Dungeon and Rocket League. Welcome, Bro!

In addition to providing management services to an expanded range of professional streamers, we’re also excited to be providing resources for streamers we’re not currently able to offer direct management services. Since launching the business, we’ve received thousands of inquiries and applications. While we do our best to help everyone we interact with, there are a finite number of hours in the day. For those streamers who aren’t yet at the level where professional management makes sense, we’re expanding our blog to include in-depth posts on the most popular business topics that streamers request advice on. We’ll also be working in 2016 to establish an official network of Twitch-savvy tax accountants, top tier legal services, and an array of other professional services available on an opt-in basis to all professional streamers.

Finally, on a more personal note as we wrap up an eventful 2015– we’d like to wish all of you a happy holiday season and a bright New Year. We can’t wait to see what new heights the Twitch community and the business of livestreaming reaches in 2016!

OP Group Pleased to Announce CobaltStreak as New Client

CobaltStreakWe are pleased to announce that the OP Group is now representing CobaltStreak, a livestreamer and member of the Main Menu stream team.

A rising star on Twitch, CobaltStreak has built a loyal fan base through his friendly and interactive approach to streaming.

Cobalt is best known for his insane Binding of Isaac skills, but he is also a variety streamer who broadcasts more than 70 games, ranging from indie darlings to major releases. He has an impressive ability to keep an entertaining running commentary while maintaining an intense level of gameplay. He is also one of the founders of Main Menu, a leading stream team dedicated to providing the highest level of live broadcast entertainment.

We will be providing career development and day-to-day management services so that CobaltStreak can focus on providing high quality livestreaming entertainment to his growing fan base.

OP Group Pleased to Announce Towelliee as New Client

TowellieeWe are pleased to announce that the OP Group is now representing Towelliee, a renowned livestreamer and leader of the “Hammer Squad” stream team.

Towelliee is a highly engaging streamer who entertains viewers with interactive on-the-spot gameplay commentary. Known for his work ethic and devotion to his fans, he places a strong emphasis on ensuring a positive community chat experience.

Towelliee rose to prominence as a World of Warcraft streamer, but his programming now includes more than 60 different games. His channel is the #3 most viewed variety streaming channel on Twitch (78 million+ views), surpassed only by his friends Lirik and Sodapoppin. Within the livestreaming community, Towelliee is often referred to as “Twitch Royalty.” His influence extends beyond just his community – other streamers look to him for guidance and inspiration.

We will be providing career development and day-to-day management services so that Towelliee can focus on his role as an influential leader in the growing online performance industry.

OP Group is invading PAX Prime 2015!

(Well, at the very least, we’ll be taking up a few seats at the bar.)

PAX-Prime-Logo2015 has overwhelmingly been the Year of Livestreaming. Not only has it taken off as an entertainment medium, but also a viable career path on the ever-changing internet. From the announcement of TwitchCon, to multi-million dollar e-sports tournments, there is no better time to be in this budding industry. This is the ground floor! #hype

If you’re an upcoming streamer or just interested in what this space has to offer, we’d like to recommend a few panels during your trip to PAX Prime:


Dropped Frames: An Evening with Twitch Streamers!
Saturday: 9-10PM
CohhCarnage, itmeJP, Ezekiel_III, and other awesome people will be talking about all things streaming related. A must-see for anyone interested in livestreaming and the Twitch community!

Women in Geek Media
Sunday: 11AM-12PM
Being a woman on the internet can still present hardships. Hang out with a bunch of amazing content creators to talk about how they overcome difficulties, why they keep creating, and how you can get started.

Omnia Presents: How To Build an Audience
Sunday: 6-7PM
So you want to make content, but how do people see it? How do you build your identity in a sea of budding creators? Get some advice from a few of the biggest names on YouTube.

Make Stuff for the Internet!
Sunday: 7:30PM-8:30PM
An open discussion on how some of the largest channels on YouTube got their start, and insight on posting online content for a living.

Mindcrack: Creating Group Content
Sunday: 12-1PM
Join the Mindcrack crew as they explain how they worked together to coordinate content and find a diverse audience via their videos and streams.

The Far Future of Gaming
Sunday: 1-2PM
What do the next five years hold for video games? What about the next 30, or the next 100? A discussion about what is driving and holding back this industry, and where it may go in the future.


The OPG crew will be around PAX, attending panels, walking the show floor, and hitting up parties all weekend. If you’re a livestreamer, YouTuber, or other awesome content creator, we’d love to talk to you. Follow us on Twitter for updates on where we are at and how to find us.

We also invite you to DM or tweet at any of us if you’d like to meet up!

OP Group: @op_group
Omeed Dariani (Founder): @omeed
Moblord (Strategic Consultant): @moblordTV
Skyla Grimes (Account Manager): @skylatron

Gender Study

Today OPG launches a blog. This will be a place where we’ll put some of our upcoming posts will feature tips on hardware, quick guides, research, analytical studies of games and streamers, and news on what we are up to.

And I can’t think of a better first post than what we’re about to share with you.

Gender Study on Twitch

Several months ago, it became a personal project of mine to address myths and inaccuracies on Twitch around the topic of female broadcasters. I’ve been a moderator for a variety of mid-size female broadcasts for the last year and a half, and over that time, I saw hundreds of people who would wander in and spout some generalized sexism about how “cam girls were taking over Twitch” and “they’re only popular because they are a girl” or “I wish I had boobs so that I could get big on Twitch”. These kinds of opinions run rampant on Twitter, Reddit, and in the female broadcaster’s chatrooms. So… I thought I’d look up statistics to find out how accurate these claims were.

It turns out, there really weren’t any statistics here. I tried even writing Twitch directly, and my response back was basically “you know as well as we do; we don’t collect this data”. So, I gathered a mixed group of trusted mods, grad students, and streamers and we set out on a mission. With the help of Twinge.tv, who gave us custom access to their systems, we’ve produced the largest study to date. And, this is tip of the iceberg, as we have more info coming soon.

Without further ado: OPGroup.tv – Gender Analysis on Twitch.

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