January 8, 2020

Creating Successful Content in 2020

The new year is a popular time to set new goals for yourself. For an online content creator, it offers an opportunity for a “fresh start” regarding your content and your process of creation. Whether you believe in the notion of New Year’s resolutions or not, now is as good a time as any to set out to improve yourself or your content.

In order to help you succeed in accomplishing your goals as an online content creator in 2020, here are some helpful tips to keep you on track.

Setting Specific Goals

For many, creating vague goals remains the biggest fallacy of any New Year’s resolution. The key to setting yourself up for success with new goals lies in its measurability. Let’s look at an example that we posted about on Twitter not too long ago. 

Screenshot of a Twitter poll from @OP_Group inquiring about goals to accomplish for an online content creator in 2020.

While setting a goal to create content in a new medium is great, really honing in on something more specific like creating content on TikTok or uploading regularly to YouTube is even better. These specific goals allow you the opportunity to stay more organized and formulate a plan to execute your goals most efficiently. Diving in a little deeper from there and setting goals that are timely (weekly, monthly, etc) just allows you to be that much more effective.

The key here lies in these goals’ level of measurability. There’s an easily identifiable set of factors that can help you in judging success rates. Measurable goals like these allow you to easily establish your successes and maintain a sense of momentum as you work through those goals. 

Creating a Content Calendar

Another way to aid yourself in maintaining your momentum throughout 2020 would be creating a formal content calendar. Now, don’t be scared off… While the concept may seem daunting at first, a content calendar only serves as a road map to your content creation. Taking some time at the beginning of the year to plan out the next week, month, or even quarter has a lot of inherent benefits for the quality of your content.

As an online content creator, there are tons of different ways to do this, but you don’t need to over-complicate matters. To start things off, take the time to mark important dates throughout the year, such as game releases and convention dates. Once you’ve got bigger events like those in place, the picture becomes clearer as to where you want to drive your content.

Let’s look at the much-anticipated sequel to Naughty Dog’s 2013 masterpiece, The Last of Us as an example here. The Last of Us Part II is currently set for release towards the end of May. As a means of building up anticipation for the release, you could play through the original game at the beginning of the month or even earlier. Marking significant release dates and game releases early in the year can help you map out what certain weeks or months will look like.

Furthermore, you’ll also get a head-start on determining slower periods where you may have gaps in your content. You can use this information to plan out new content ideas or maybe even a vacation. Either way, understanding what lies ahead and planning your content out in advance allows you the flexibility to be more creative with your content.

Maintaining Focus

Perhaps the most important thing to consider when setting your goals for the year is to retain a sense of focus. Don’t get too caught up with trying to do too many things all at once. 

Instead, try to establish one long term goal that you’d like to accomplish within the next year. You’ll then want to dive in a tiny bit more to set quarterly goals that all work together to help you accomplish that larger, more difficult goal. 

For example, let’s say your goal is to gain a certain number of followers over the course of the year. Regardless of what that number is, there are small steps you can take each quarter to help you reach that goal. Sticking to a schedule, playing certain types of games, or being more interactive with your community are all smaller goals that can help you achieve this.

Once you’ve established your quarterly goals, you can dig a little deeper to determine the bite-sized short terms goals (perhaps monthly or even weekly) that will help you work towards accomplishing that main long term goal. Analyzing the content calendar you created earlier will also be extremely useful.

At this point, you may need to re-evaluate some of your initial strategies and adjust your content plan a bit to ensure your content creation is consistently working towards helping you reach those short and long term goals. 

Accomplish Your Goals in 2020

We had a fantastic 2019 as a company and we’re hoping that these tips help you have a successful 2020. Try and implement some of these strategies into your content creation process for this year and let us know how it worked out for you. Also, be sure to follow us on Twitter and let us know what kinds of strategies or new content you plan on creating this year.